The year 2017 saw Prada solidify its position as a leading force in luxury eyewear, unveiling collections that were as diverse as they were stylish. From the cinematic allure of the Spring/Summer “Cinéma” line to the sophisticated sophistication of the Fall/Winter offerings, Prada sunglasses in 2017 catered to a wide spectrum of tastes and styles, reflecting the brand's commitment to both timeless elegance and contemporary innovation. This exploration delves into the various collections launched that year, examining their design features, inspirations, and the overall impact they had on the fashion landscape.
Prada Spring/Summer ’17 Eyewear – Fashion: A Cinematic Escape with Prada Cinéma
Prada’s Spring/Summer 2017 eyewear collection, christened “Cinéma,” was not just a collection of sunglasses; it was a statement. Announced as a tribute to the escapism offered by film, the campaign film itself mirrored this theme, showcasing the sunglasses within a narrative of cinematic fantasy and intrigue. This wasn't simply a product launch; it was a curated experience, immersing the viewer in a world of glamour and mystery, perfectly reflecting the luxurious and enigmatic nature of the sunglasses themselves.
The Cinéma collection featured a diverse range of styles, encompassing both classic and avant-garde designs. Oversized cat-eye frames, reminiscent of Hollywood's golden age, sat alongside more modern, geometric shapes. Bold colours, including vibrant blues, greens, and reds, were balanced by more subdued neutrals, offering a palette to suit every personality. The use of high-quality materials, such as acetate and metal, underscored Prada's commitment to craftsmanship and durability. The lenses, often featuring a gradient effect, added another layer of sophistication, contributing to the overall luxurious feel of the collection.
The campaign, a short film showcasing the collection, played a crucial role in its success. By associating the sunglasses with the allure of cinema, Prada tapped into a powerful emotional connection. The film's aesthetic, a blend of classic Hollywood glamour and contemporary art-house sensibilities, mirrored the collection's design ethos, creating a cohesive and memorable brand experience. This strategic approach elevated the sunglasses beyond mere accessories; they became symbols of cinematic dreams and personal style.
Prada AW ’17 Eyewear – Fashion & Lifestyle: Sophistication for Fall/Winter
The Prada Fall/Winter 2017 eyewear collection presented a contrasting, yet equally compelling, vision. While the Spring/Summer collection embraced bold colours and cinematic glamour, the AW17 line focused on understated elegance and refined sophistication. This collection was characterized by a more muted colour palette, with blacks, browns, and greys dominating the range. The shapes, too, were more classic and refined, with aviator styles, wayfarers, and sleek rectangular frames taking centre stage.
This collection showcased Prada's mastery of subtle details. The meticulous craftsmanship was evident in the precise construction of the frames, the high-quality materials used, and the attention to even the smallest design elements. The lenses, often featuring polarized technology for enhanced clarity and UV protection, reflected Prada's commitment to both style and functionality.
The Fall/Winter collection catered to a more mature and discerning clientele, those who appreciated understated luxury and timeless design. The lack of overt embellishment allowed the inherent quality of the materials and the precision of the craftsmanship to speak for themselves. This collection was a testament to Prada's ability to create sunglasses that transcended fleeting trends, offering pieces that would remain stylish and relevant for years to come.
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