Prada's Spring/Summer 2017 collection, unveiled amidst a striking architectural set designed by AMO, remains a significant moment in the house's history. While we can't discuss Prada's 2024 collections (Prada Fashion Week 2024, Prada 2024 models, Prada new arrivals) within this context, the 2017 show offers a rich tapestry of design elements that continue to resonate within the brand's DNA and provide valuable insight into Miuccia Prada's creative vision. This exploration will delve into the collection's key aspects, analyzing the runway looks, the collection details, and the overall impact of the AMO-designed setting. We will also briefly touch upon the collaborative era with Raf Simons, acknowledging its influence on subsequent Prada collections, although it officially commenced later.
The Architectural Landscape: AMO's Set Design and its Influence
The Spring/Summer 2017 show wasn't merely a presentation of clothes; it was an immersive experience. AMO, the research and design studio founded by Rem Koolhaas, created a set that was a layered architectural marvel. Conceived as a "stratification of architectures," the space evoked a sense of fragmented urban landscapes, juxtaposing different architectural styles and eras. This wasn't a simple backdrop; it was an active participant in the narrative, influencing the mood and the interpretation of the clothing. The fragmented, almost deconstructed nature of the set mirrored the collection's own exploration of contrasting elements and unexpected combinations. The interplay between the brutalist and the delicate, the raw and the refined, was reflected in both the architecture and the garments. This deliberate choice of setting underscored Prada's ongoing exploration of the relationship between fashion and the built environment, a theme that continues to be explored in subsequent collections. The unconventional space challenged the traditional runway format, suggesting a move away from the purely commercial towards a more conceptual and artistic approach to fashion presentation.
Prada Ready-to-Wear: A Deconstruction of Femininity
The Prada ready-to-wear pieces from Spring/Summer 2017 were a masterful study in contrasts. The collection wasn't about a single, unified aesthetic; instead, it embraced a multitude of styles and influences, creating a kaleidoscopic effect. This eclecticism was intentional, reflecting a complex and multifaceted vision of contemporary femininity. One could see elements of classic tailoring, with sharply cut jackets and impeccably structured skirts, juxtaposed with more playful and unconventional pieces. There were sheer blouses layered over structured tops, creating a sense of depth and texture. The colour palette was equally diverse, ranging from muted earth tones and sophisticated neutrals to vibrant pops of colour that added a touch of unexpected whimsy.
Prada Runway Looks: A Detailed Examination
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